How to Integrate Magento with Google Analytics
You can measure the success of advertising campaigns, A/B test different pages, improve page loading speed – the possibilities are endless. With no headlights.īestselling author, speaker and management consultant, Geoffrey Moore sums it up: “Without big data, you are blind and deaf and in the middle of a freeway.”īut with Google Analytics, you’ll be able to build a strong foundation of data that you can use to make better decisions for your Magento store.
If you don’t have some kind of analytics software running on your website, you may not even know basic information like how many people visit your website, your bounce rate, click-through rates, and other metrics. Why Should I Use Google Analytics in My Magento Store?īecause it’s the best way to track user behavior, gather insights about activity on your website, and make data-driven decisions to improve your overall website design. In this updated guide we’ll take a look at why Google Analytics is such a great tool for eCommerce entrepreneurs and how to integrate it into your Magento storefront. And, it’s FREE! As a result, it has become the de facto web analytics platform.Īnd if you use Magento for your eCommerce store, you should definitely use Google Analytics – it’s easy to integrate, offers excellent features, and is totally free. It gives you the tools you need to analyze how your site traffic behaves. Google Analytics is a great place to start. Unlike the owner of a retailer store, for example, you can’t just watch customers and see where they linger – and the items or sections of your store that they ignore. If you run an eCommerce store, data-driven decisions are the best way to improve conversion rates, bring in more sales, and propel your business to new heights.īut how can you get the data you use to make your decisions?
It’s been updated for accuracy and completeness by our friends over at 121eCommerce, a seasoned Magento Professional Partner and web development agency specializing in B2B and B2C eCommerce.) (This article was last published on February 26, 2015.